As the industry continues to navigate the NFT metaverse, one question still remains: How can brands leverage NFTs to better understand the consumer, meet them where they are, and drive brand engagement and cultural impact as a result?
Times of great disruption call for modern leadership. Kim Kelleher, President of Commercial Revenue & Partnerships at AMC Networks, discusses the role empathy plays in her leadership style, and how good leadership can inspire a team to stay focused and innovative even in times of great change.
TV has been reinvented. It's no longer the passive piece of furniture in the living room and the options for viewers, advertisers and brands are now far more exciting and varied - but it still faces stiff competition from the digital sphere. Stéphane Coruble, CEO of RTL AdConnect (#1 European Total Video sales house), discusses the current transformation of television and its biggest challenges: the shift in media consumption from linear to non-linear viewing, the battle for attention between...
In this session on the Great Minds Stage, hear from legendary director, producer and cinematographer Barry Sonnenfeld as he shares stories from his life and career.
Unique content marketing and partnerships have proven to drive engagement and growth in an ever changing digital landscape. Social media, short-form videos, reactive content, and interactivity are driving engagement, and raising public awareness. This panel will explore what has been working, and what is to come in the world of innovative content and unique partnerships.
Until recently, digital advertising was missing a single guiding metric to measure top- and mid-funnel engagement.
Brands struggled to clearly understand how their messaging, positioning, and ads were truly resonating with consumers - and use those insights to consistently predict the behavior that leads to a purchase.
Alon Leibovich, Co-Founder and CEO at BrandTotal, will share real-world examples of top challenger and leading brands using brand marketing analytics, social media...
The most valuable marketing resource to date is consumer attention. It’s estimated that U.S. consumers (on average) are exposed to 4,000 to 10,000 advertising messages a day. Media’s digitalization has accelerated the fragmentation of consumers’ attention, resulting in time spent with an advertisement to be a truly sacred commodity.
It’s widely understood that the cloud offers affordable scalability and tools that previously were only available to the largest companies and brands. It’s the great equalizer, especially for specialized areas like measuring marketing performance or unifying business intelligence. Join this discussion where our panel of experts will offer tangible steps to take advantage of the cloud to improve campaign measurement, data management and identity resolution.
Former CEO and Chairman of Deutsch Inc., Donny Deutsch will sit down for a conversation with Executive Producer, New York Times bestselling author, and fellow podcast host, John Heilemann in this live recording of his podcast, "On Brand with Donny Deutsch". You won't want to miss the first live rendition of Deutsch's popular podcast, which breaks down the biggest celebrity, corporate and cultural brands of the moment to examine where current events, politics, and pop culture converge.
How to “LayerUp!”: Applying Information Technology to reassure BIPOC healthcare/mental wellness equality and equity in the workplace and beyond!
The panel will address the importance of inclusion in medical research, diversity in clinical trials and training, and representation in science and healthcare for those diverse BIPOC workforces and communities.
